TWO ISOLATED MARKETS

• Opportunity to test different marketing mixes
• Compelling advantage of the islands’ relative isolation from the main UK market, and the low-cost dedicated media operating within the islands
• Channel Island TV to ensure sufficient broadcast coverage (TV covers both islands)
• Combination of both islands allows for subtle & direct testing of communication messages
  • Test media mix
  • Test day of week
  • Test creative effectiveness (run different routes within each island)
  • Test price differences / product messages