TEST MARKETING

The definition of a “test market” within the field of business and marketing is a geographic region or demographic group that is used to gauge the viability of a product or service prior to its launch into core markets.

The criteria used to judge the acceptability of a test market region are:

• a population that is demographically similar to the proposed core market
• its relative isolation from densely populated media markets in order for advertising to the test audience remains efficient and economical

Test Markets can be used to to test specific elements of a new (or existing) product’s marketing mix:

• Versions of the product
• Product Message(s)
• Price
• Media mix
• Creative copy
• Distribution channels

Source: Wikipedia