SAMPLE MEDIA LAYDOWN
Undertaking a Test Marketing project within the Channel Islands will provide you with media flexibility. Whether you are keen on utilising a variety of mediums or simply interested in testing TV copy only; we are able to offer professional advice and guidance.
Our role is to facilitate the shaping of the media plan ranging from media selection to campaign phasing and, if required, creative direction and assistance. To demonstrate a typical media schedule for a Test Marketing project here are two examples. However, the flexibility exists for us to develop with you a more tailored media schedule.
| Month 1 | |
|---|---|
| TV | 4 weeks |
| Guernsey Press | 4 insertions |
| Guernsey Globe | 4 insertions |
| Island FM | 4 weeks |
| Online (TV / Print / Radio) | 4 weeks |
| Month 1 | Month 2 | Month 3 | |
|---|---|---|---|
| TV | 8 weeks | ||
| Guernsey Press | 8 insertions | ||
| Island FM | 4 weeks | 4weeks | |
| Jersey Evening Post | 8 insertions | ||
| Channel 103 FM | 4 weeks | 4 weeks | |
| Online (TV / Print / Radio) | 8 weeks | ||