EVALUATION

Evaluation is at the very heart of all our projects and we firmly believe that to get the very most out of any Test Marketing project clear achievable objectives need to be established at the very start. This enables us to work closely with you and to make suitable recommendations with regards to evaluation. Tailoring and recommending the evaluation method to best meet the campaign objectives for each of our clients is a core part of our service. We, therefore, work with a fully independent research agency within the Channel Islands, Island Analysis, that provide you with professional expertise.

1. Identify core objective for test marketing campaign (new product launch / assess marketing strategy / drive trial & purchase)
2. Agree on the variables that are to be tested (creative / offers / media selection / comms message / CTA)
3. Select relevant evaluation method

Data collected in-store or via client website

• Sales uplift
• Coupon redemption
• Website hits
• Website consumer questionnaire

Bespoke consumer research studies

• Online consumer survey
• In-hall / On-street consumer survey
• Focus groups
• Postal consumer survey